Keep the Earth clean.
For you, your friend and us.

Colleb is an exclusive college student matching app that helps students connect with like-minded collaborators beyond their immediate circle based on personality and skills. By prioritizing compatibility, students can review others' portfolios who have similar tastes, relevant skills for a project, and availability to simplify the recruiting process.

Wanderruff

Relaunching the brand promotional video

Wanderruff is a Vancouver-based pet accessory brand where many products are made from sustainable materials. I redesigned their brand video to beautifully showcase the essence of their values.

Timeline

Oct 14 – 27, 2022
(14 days)

Technique

Research
Video Editing

Software

Adobe Premiere Pro
Figma

Deliverables

Ads

ABOUT WANDERRUFF

Eco-friendly and stylish pet accessories

Wanderruff is sustainable pet accessories brand in Vancouver. Their commitment to the environment shines through with 100% post-consumer recycled plastic used for all our webbings. Also, their dedication extends to the packaging, incorporating recycled plastics, paper, and natural materials.

Premium Materials

Natural materials, Recycled paper

Comfortable Fit

Light & comfy

Design Forward

Designers = Founders

PROBLEM

Can't see sustainability on the brand video

The original brand video shows an energetic vibe with its background music. However, the video does not contain any information about sustainability. So, it's hard for customers to identify the products as eco-friendly.

↑ Wanderruff official video

DESIGN GOAL

To create an intuitive interface that enables users to spend less time checking other people's portfolios.

SOLUTION

Conscious Sustainability

Showcasing the brand key messages enables customers to easily identify the core value of Wanderruff.

TARGET AUDIENCE

FINAL VIDEO

I've edited the background music to infuse it with a fresh and natural vibe that perfectly complements Wanderruff's essence. In addition, by incorporating brand messages, customers can now directly connect with and grasp the true value of Wanderruff.

Keep the Earth clean.For you, your friend and us.

Colleb